What You Do Is Who You Are: How to Create Your Business Culture. Ben Horowitz, Henry Louis Gates Jr. (Foreword by)

What You Do Is Who You Are: How to Create Your Business Culture


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ISBN: 9780062871336 | 288 pages | 8 Mb

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  • What You Do Is Who You Are: How to Create Your Business Culture
  • Ben Horowitz, Henry Louis Gates Jr. (Foreword by)
  • Page: 288
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9780062871336
  • Publisher: HarperCollins Publishers
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Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.

What You Do Is Who You Are: How to Create Your Business Culture
What You Do Is Who You Are: How to Create Your Business Culture: Ben Horowitz, Henry Louis Gates Jr.: 9780062871336: Books - Amazon.ca. Small Business Company Culture: Why You Need It (and How to
Understand how to create your own culture to provide your business with Whatever it is you do, whatever size your team is, whatever it is you  “You got to focus on culture” — Ben Horowitz's Guide to Starting a
When you hear, “culture,” you probably think of foosball tables and beanbag chairs. As he coached other businesses and CEOs, he realized that they also had . Creating a culture of accountability and fairness will decrease the chances of  Corporate Culture Definition - Investopedia
A company's culture will be reflected in its dress code, business hours, By 2015 , corporate culture was not only created by the founders, management, and employees of a Corporate Citizenship: What You Should Know. Why Every Business Needs a Culture Deck -- And How to Create One
McCord said, "I don't know if [the Netflix culture] was so different. Here's the most important thing we did: We just wrote it down."  6 Strategies for Creating a Cohesive Company Culture | Inc.com
Your company has a culture, whether you realize it or not. "Create a sense of ownership over each area of the business, right down to the specific metrics that an "They will respect each other and build strong bonds."  7 Company Culture Videos That Get It Right | Biteable
We look at the best company culture videos to see what they reveal about their organizational culture, with tips on how to make a great company video. They assuage the fear and share the little things they do to help team members .. A lot of small businesses avoid making a company video because of worries over cost.



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